Strategic, Targeted Ad Work
The problems
We believe in building marketing strategies that are smart, human-focused, and result-driven. This project focused on delivering ads to the right audience with the right message.
challenging part
Ads were targeting the wrong personas
No clarity in messaging or offers
Poor structure for ad sets and creatives
Our solutions
Our team focused on reworking the targeting strategy and matching creative to the user's decision stage.
Conducted market segmentation
Rewrote ads for clarity and relevance
Improved targeting using behavioral data
Execution
The revamped campaigns were launched with better structure, message testing, and tracking.
Created structured ad groups based on intent
Deployed re-marketing campaigns
A/B tested CTAs and landing page variations
Result
Our strategy significantly improved the efficiency and performance of every ad dollar spent.
65% improvement in lead quality
2x more efficient ad spend
Noticeable uptick in demo bookings
